Survai

Brand voice

Let AI write your surveys in your organization’s voice

Describe your brand in a few paragraphs, and Survai turns that description into editable voice rules: form of address, warmth, dos and don’ts, preferred words. The rules are applied to every piece of text AI writes for participants; if needed, define a different voice for a single survey.

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Brand voice animation (sample data): a short brand description is typed into 'Describe your brand' and 'Generate rules' is pressed. AI suggests editable voice rules: form of address 'Formal', warmth 4/5, energy 3/5; do's and don'ts lists; preferred words in green and words to avoid in red tags. 'Version 3 · Current' at the top. Sample data.

Screens are illustrative; data is sample data.

Voice rules

Turn your tone into clear, editable rules

Rules are organized into groups: tone attributes (warmth, energy, humor), form of address (informal / formal), voice description, dos and don’ts, preferred and avoided words, use of emoji and exclamation marks, text length, before / after examples and language notes for each survey language.
  • Create the rules with AI or write them by hand
  • When you regenerate, you compare and approve the changes field by field
  • Rules affect no survey until they are saved
Brand voice settings: form of address, warmth, energy and humor scales; voice description; lists of dos and don’ts
The Settings › Brand voice screen in Survai: tone attributes, voice description, dos and don’ts (product UI shown in Turkish).

In all AI-written text

The same tone, from draft to translation

Brand voice is applied when you create a survey with AI (including welcome, intro, section and end screens), when you add questions, improve wording and add branches in Flow Builder, and when you complete missing translations. A “Brand voice applied” badge shows which voice was used.
  • In translation, the form of address is adapted to the target language (e.g. formal “you” → Sie, usted, Вы)
  • Brand voice sets only the tone; privacy rules, question counts and text limits stay the same
  • When the organization voice is updated, surveys using the organization default are updated too
Brand voice in action (sample data): the welcome screen is selected in Flow Builder and AI writes its text. With brand voice off, the text is generic and formal; written with the brand voice it is warmer, uses the organization's preferred words and shows the 'Brand voice applied' badge. When the missing Spanish translation is completed, the formal address becomes 'usted'. Sample data.

Highlights

To manage your brand voice

  • Per-survey voice

    Copy and edit the organization voice for a survey, or turn brand voice off for that survey. On Starter and above.

  • Voice versions

    Each save creates a new version; load an older version into the editor to roll back.

  • Personal data is masked

    Email addresses and phone numbers in your description are masked before being sent to the model.

  • On-premises too

    Works with your own OpenAI-compatible model server; if AI is turned off, you can write and save the rules by hand.

FAQ

Which plans include brand voice?

An organization-wide brand voice can be defined on every plan, including Free, and is applied to all surveys; generating the rules with AI uses your plan’s monthly AI credits. Defining a voice specific to a single survey is included in Starter and above.

Does it also apply to invitation emails and analysis text?

No. Brand voice applies to the survey text AI writes for participants. Invitation and reminder emails, as well as internal analysis text such as Ask AI and Explain, are out of scope.

Related features

Let’s see together how Survai fits your organization

Tell us about your use case, and in a 30-minute call we’ll walk through the survey, reporting and deployment options that suit you.

  • A demo built around your scenarios
  • Hosting in the EU (Azure)
  • Tools that support your GDPR obligations
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